Your Brand is More Than Just a Logo

Your organization's brand is the keystone of all your communications. Building your brand is a complex process that requires time, effort and input from your stakeholders. Resources found here will focus on the importance of the brand and tools that you can use to build and steward it.

NonprofitNext Resources

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Brand Basics

Brand Fundamentals shares the importance of developing a brand brief.

Brand Brief Worksheet

Use this worksheet from Brand Fundamentals to develop your organization's brand brief.

Branding Matters & Brand Standards

Savvy Workshop shares their insights about why branding matters and how to set up your brand standards.

Subscribe to Branding

Unprecedented Collaboration

Nearly 20 foundations and corporations have invested in building the capacity of NH nonprofits through their support of this project.

Learn more about the collaborators


The Go Factor

In the triad of "ready, set, go" NonprofitNext is the "Go Factor." Tools that you find here allow you to quickly move into action by downloading a resource that you can use today - A checklist or resource to bring to your next board meeting.


Want to Share?

Do you have a template or a sample that could save time for your peers in the sector? Help us build the most robust, extensive set of resources available. Send your content and your ideas to


Can't Find It?

Can't find what you're looking for? Try the search function at the top of each page. Still can't find it? Let us know what you're looking for. Email or call 603 225-1947.

194 Pleasant Street, Suite 14
Concord, NH 03301
P: 603-225-1947

Creative Commons License
The tools and resources on this website created by the NH Center for Nonprofits are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.