Developing a brand brief is an essential first step toward achieving your nonprofit organization’s marketing goals. Brand Basics provides the building blocks you need to get started.
An annual report can be a powerful tool to help demonstrate accomplishments to current and future donors, cultivate new partnerships and recognize important supporters. Tips for Writing an Annual Report provides a list of things to consider when you start creating this document.
Testimonials are especially powerful in the social media realm. The Testimonials Cheat Sheet is a worksheet to help you to get (and give!) testimonials that showcase strengths and results in the best possible light!
Communicating Your Mission
Nearly all other aspects of nonprofit management - from fundraising to HR to board leadership - require clear and effective communications. With technology creating new channels for communication at such a rapid pace and people being overloaded with incoming information, there are many challenges that nonprofits face when deciding when, how much and where they should be communicating.
